Effects of Media on Children and Adolescents Essays -- media influence

1. Character merchandising will be processed by children at the peripheral level, aka heuristic persuasion processing, as it is a message that relies heavily on emotional attachment and source attractiveness. These appeals rely on moderate levels of consumer attention and low motivation to process the message. The persuasive message is not presented in a rational argument the consumer must cognitively analyze but rather it is presented through an attractive character that children either know or can easily attach to that is aimed at generating a positive emotional association with the brand. Product placement will be processed at the automatic level, aka automatic persuasion processing, because consumers are generally unaware that they are being targeted by a persuasive message. The brand is integrated seamlessly into media content so that children do not know it is placed their intentionally as a marketing strategy. The implicit nature of product placement relies on the consumer to devote no explicit attention to the advertised brand and rather make a subconscious positive association. Children exposed to product placement do not need to be motivated or cognitively able to process the message as it is designed for implicit brand memory. 2. Rozendaal et al. emphasize the crucial difference between conceptual knowledge of advertising and attitudinal knowledge. The study showed that being conceptually literate (recognizing and understanding an advertising message) does not increase advertising defenses in children. Therefore, interventions will most likely be ineffective as children will not use the knowledge they have when faced with a persuasive message. Moreover, most messages aimed at children are processed at the per... ...& adolescent medicine, 153(11), 1184-1189. Veldhuis, J., Konijn, E. A., & Seidell, J. C. (2012). Weight information labels on media models reduce body dissatisfaction in adolescent girls. Journal of Adolescent Health, 50(6), 600-606. Matsuba, M. K. (2006). Searching for self and relationships online.CyberPsychology & Behavior, 9(3), 275-284. Valkenburg, P. M., & Peter, J. (2007). Preadolescents' and adolescents' online communication and their closeness to friends. Developmental psychology,43(2), 267. Valkenburg, P. M., & Peter, J. (2008). Adolescents' Identity Experiments on the Internet Consequences for Social Competence and Self-Concept Unity.Communication Research, 35(2), 208-231. Valkenburg, P. M., & Peter, J. (2009). Social consequences of the internet for adolescents a decade of research. Current Directions in Psychological Science,18(1), 1-5. Effects of Media on Children and Adolescents Essays -- media influence 1. Character merchandising will be processed by children at the peripheral level, aka heuristic persuasion processing, as it is a message that relies heavily on emotional attachment and source attractiveness. These appeals rely on moderate levels of consumer attention and low motivation to process the message. The persuasive message is not presented in a rational argument the consumer must cognitively analyze but rather it is presented through an attractive character that children either know or can easily attach to that is aimed at generating a positive emotional association with the brand. Product placement will be processed at the automatic level, aka automatic persuasion processing, because consumers are generally unaware that they are being targeted by a persuasive message. The brand is integrated seamlessly into media content so that children do not know it is placed their intentionally as a marketing strategy. The implicit nature of product placement relies on the consumer to devote no explicit attention to the advertised brand and rather make a subconscious positive association. Children exposed to product placement do not need to be motivated or cognitively able to process the message as it is designed for implicit brand memory. 2. Rozendaal et al. emphasize the crucial difference between conceptual knowledge of advertising and attitudinal knowledge. The study showed that being conceptually literate (recognizing and understanding an advertising message) does not increase advertising defenses in children. Therefore, interventions will most likely be ineffective as children will not use the knowledge they have when faced with a persuasive message. Moreover, most messages aimed at children are processed at the per... ...& adolescent medicine, 153(11), 1184-1189. Veldhuis, J., Konijn, E. A., & Seidell, J. C. (2012). Weight information labels on media models reduce body dissatisfaction in adolescent girls. Journal of Adolescent Health, 50(6), 600-606. Matsuba, M. K. (2006). Searching for self and relationships online.CyberPsychology & Behavior, 9(3), 275-284. Valkenburg, P. M., & Peter, J. (2007). Preadolescents' and adolescents' online communication and their closeness to friends. Developmental psychology,43(2), 267. Valkenburg, P. M., & Peter, J. (2008). Adolescents' Identity Experiments on the Internet Consequences for Social Competence and Self-Concept Unity.Communication Research, 35(2), 208-231. Valkenburg, P. M., & Peter, J. (2009). Social consequences of the internet for adolescents a decade of research. Current Directions in Psychological Science,18(1), 1-5.